50 Video Marketing Statistics - Video Content in 2020
Video content has grown and is growing immensely in many different ways. Here we have more than 50 video marketing statistics to give you an idea of where videos are and where they will be heading in the near future. Also some strategies and tips you could use to easily jump into the game!
Many may be wondering how well video content is doing, or where video content is going. It’s good you are thinking about that. It would have been better to be thinking about that several years ago. Regardless, we have to deal with the ever-growing demand of video content.
So, to give you some ideas of where things are and where they are headed, Here I’ve listed more than 50 statistics all about video content and video marketing.
Video Marketing Statistics
Product Video Stats
Video Marketers Increased ROI with 66% more qualified leads each year using videos - Optinmonster
74% of respondents buy a product after viewing a video - Wyzowl
Video Stats From Marketers
97% of marketers say video helped increase understanding a product or service
76% say it increased traffic & sales
80% say videos increase time on website
80% of people who watched a video convinced to buy a product or service
85% of people want more quality videos from brands
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Social Media Statistics
Facebook Statistics
video posts have 135% greater organic reach than photos - Forbes
85% of Facebook video is watched without sound - Digiday
Facebook users spend 50x more time watching live that traditional videos - Wipster
45% of Facebook users watch more than an hour of videos each a week - Hubspot
Instagram Statistics
Search on Instagram stories is 3x higher than Snapchat's - Mediakix
80% of Users follow a business on Instagram - Sproutsocial
25% of Instagram Ads Are Single Videos - Sensortower
According to Statista mobile ad revenue on Instagram will hit close to 7 billion - Statista
Over 20 million people viewed videos created by brands
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Twitter Statistics
82% of users watch video content on Twitter
25% of U.S. marketers run video ads on twitter - Hootsuite
Video ads on twitter aren't as intrusive for most users - Magnaglobal
70% of U.S. marketers are confident in conversions with twitter videos - Emarketer
Video content on Twitter gets more retweets than any other - Twitter
LinkedIn Statistics
38% of marketers share video content on Linkedin - Hubspot
75% of marketers using video content on Linkedin say it is a successful tactic, 55% said they would continue - Wyzowl
Youtube Statistics
45% of people watch more than an hour of YouTube videos a week
Youtube is the 2nd Largest Search Engine, behind Google
Youtube has more than 1.5 billion Users - abc.xyz Earnings Transcript
59% of U.S. adults use Youtube - Journalism
57% of viewers use Youtube for Entertainment Purposes
70% of viewers use the platform to solve problems - Thinkwithgoogle
86% use it to learn something new - rainpos
Mobile Video Stats
89% of Facebook Revenue comes from Mobile - Mediakix
Over half of video content is viewed on mobile - Dreamgrow
92 percent of mobile video viewers share videos with others - Norcalvide
90% of Twitter video views happen on a mobile device
Social Videos
Social video generates 1200% more shares than text & images combined - Brightcove
Leads & Traffic Stats from Video
Having a video on a landing page makes it 53% more likely to show up on page 1 of the SERP - Agilitypr
Video drives a 157% increase in organic traffic from SERPs - Foundr
75% of users visit a company’s website after viewing a video
Using Video on a landing page can increase conversions by 80% - Unbounce
Blogs using video attract 3x as many inbound links as blogs without video - MobileMonkey
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Psychology Stats from Video
(Reword) Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. - Forbes
(Reword) The average user spends 88% more time on a website with video. - InsideoutGroup
Visual Data is processed 60,000x faster than text - BusinessAnalyze
65% of your audience are visual learners
85% of Facebook videos are watched without sound
Sales Using Video Content
51% of marketing professionals worldwide name video as the type of content with the best ROI.
Brands that using video marketing grow their year-over-year revenue 49% faster than brands that don’t
Video Ads increase purchase intent by 97%
People are 4x more likely to watch a video of a product than read about it
64% of customers are more likely to buy a product online after watching a video of it
Future of Video Content
By 80% of World’s Internet Traffic will be video - Cisco
More are cutting cable. 22 million adults canceled cable this year.
Facebook has more than 2 billion of active users bring billions of views and competing with YouTube
Additional Resources
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Thanks for Reading
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About The Author
Jeremy Sampson is a motion designer and founder of Motion Arts Media with over a decade of experience working in Premiere Pro and After Effects. He’s worked with brands like Apple, Amazon, and Nike, but also has passion towards creating motion designs and assets for other creators through Motion Arts Media—where he shares his styles and work with the community.